Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Break the mold: Why content marketing needs to be like a chalupa

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!

Marketing: New architects of the customer experience?

Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience

How to Keep Up with the Tsunami of Customer Feedback Online

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

One easy tip to increase content sharing immediately

This overlooked aspect of content sharing is jeopardizing your chances to get your content viewed and shared. A tip to increase content sharing.

Are marketers getting lost in the Dark Funnel?

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Words that inspire and change us

Tom Webster and Mark Schaefer get personal as they reveal words that inspire them and changed their careers

The uncomfortable state of content marketing metrics

Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.

Putting content marketing on time out for a moment

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

The data-driven sales team

Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people […]