Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Mark Schaefer Articles
How to create an amazing social media marketing workshop
At some point, most marketers will have to give a presentation or social media marketing worksho. Here are dozens of helpful tips to help you be a great success!
Every option to make money from your content
The marketing landscape has changed so dramatically. How have the rules changed to make money from your content?
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
How to be the World’s Greatest Marketing Intern
Mark’s intern, Phoebe Spooner, has 6 tips for becoming the world’s greatest marketing intern
Is Google really Sauron?
We seem to be in a new era where the more companies abuse us, the more powerful they become. Is Google really Sauron in disguise?
Content under attack … and a solution
Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.
To drive value from your content, focus on trust, not traffic
How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?
Social Media Believe it or NOT!!!
The world is filled with amazing data and statistics but these will blow your mind. It’s social media believe it or not!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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