Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
Mark Schaefer Articles
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
One easy tip to increase content sharing immediately
This overlooked aspect of content sharing is jeopardizing your chances to get your content viewed and shared. A tip to increase content sharing.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Words that inspire and change us
Tom Webster and Mark Schaefer get personal as they reveal words that inspire them and changed their careers
The uncomfortable state of content marketing metrics
Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.
Putting content marketing on time out for a moment
Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out
The data-driven sales team
Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people […]
Submitting to Facebook and other content adjustments you need to make today
The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook
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