Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?

It’s a lot of hard work to begin and sustain a blog in a busy world. Here are some tips to jump start your efforts so you can start blogging.

What are you trying to accomplish with you social media presence? Is it beter to be honest or nice?

Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever

Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business

Everyone is obssessed with Big Data but this author contends that in the near future Big Data will go away

A new digital divide is emerging as families learn to deal with the issues of social media and parenting

It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code

Research shows an “alarming” spike in the amount of business being lost by ad agencies. Is it time to bring your marketing in-house?

Mark Schaefer Articles