Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.

Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.

The world is changing fast. Here are tips for getting your marketing career future ready!

Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger

Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.

New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential

While many companies strive to create a network of intrapreneurs, it may not fully work. Here’s why.

if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!

There is a big difference between giving a speech and giving a speech that “sticks.” Eight ideas to make your presentation memorable

Mark Schaefer Articles