The future of integrated selling is now
A radical picture of the future of selling is depicted in the new book Duct Tape Selling. Integrated, content-oriented and bold!
Mark Schaefer Articles
The 5 types of company Twitter accounts: What’s right for you?
The five types of company Twitter accounts: Which is right for you?
7 Ways Blogging Makes You a Better Leader
Blogging can support your leadership efforts in amazing ways. Here are seven ideas.
A 6-step plan to determine your social media strategy
Follow these six questions and your social media strategy will become apparent
How to fix Google Plus
With Google+ in turmoil, the company’s fatal flaw is exposed. Here is a plan to fix it!
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
3 Twitter best practices that unlock business success
You can only expect to discover Twitter success if you follow these three steps
The future of digital marketing will be built on fun
I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. It seems pretty […]
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