Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

A 6-step plan to determine your social media strategy

Follow these six questions and your social media strategy will become apparent

How to fix Google Plus

With Google+ in turmoil, the company’s fatal flaw is exposed. Here is a plan to fix it!

Why Ad Agencies aren’t adjusting to a real-time social media world

Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.

Examples of quantifying social influence

Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”

3 Twitter best practices that unlock business success

You can only expect to discover Twitter success if you follow these three steps

The future of digital marketing will be built on fun

I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. It seems pretty […]

Secrets behind one of the world’s greatest Facebook marketing successes

The manager behind Tourism Australia’s Facebook page — one of the most popular in the world — describes the secret of leveraging fan content and creating a presence with attitude