Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.

We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.

Thinking about going to SXSW? Here are the plusses and minuses of SXSW Interactive

Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.

With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot

Inspirational and thought-provoking social media quotes from SXSW

Can you “train” your computer to solve complex problems? IBM is now opening up an opportunity for entrepreneurs to put cognitive computing to work

Be human. Be authentic. Well, yes. But sometimes you also need to be efficient. Here’s how – social media automation

Behind every powerful personal online brand, there are three powerful components.

Mark Schaefer Articles