Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.

An examination of winners and losers in the digital age. What is the dominant social network

A radical picture of the future of selling is depicted in the new book Duct Tape Selling. Integrated, content-oriented and bold!

The five types of company Twitter accounts: Which is right for you?

Blogging can support your leadership efforts in amazing ways. Here are seven ideas.

Follow these six questions and your social media strategy will become apparent

With Google+ in turmoil, the company’s fatal flaw is exposed. Here is a plan to fix it!

Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.

Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”

Mark Schaefer Articles