IBM CEO Ginni Rometty points to social strategy with a twist
At an IBM Partner event, CEO Ginni Rometty describes a strategy with social at the core
Mark Schaefer Articles
Tips for incorporating public speaking into your marketing mix
Public speaking is an increasingly important part of the marketing mix. This podcast covers ideas to be a more effective marketing speaker
Mirabeau case study: How a small family business achieved YouTube success
The Mirabeau case study: How a small family winery pulled off one of the greatest small businesses successes in YouTube history
A plan to earn your way into the hearts of Internet influencers
Put yourself in the place of an influencer before starting your outreach campaign
The Sense and Spirituality of Facebook at 10
Facebook has given the world a pulse. That means something — the spirituality of Facebook
The essential guide to building your business through Twitter search
Twitter search is one of the most powerful marketing tools in the world but few businesses know how to use it
Winning NFL teams have winning social media strategies too
This study shows that the most successful NFL teams have a great social media presence too
Why social media measurement efforts seem empty
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
Reading between the lines of the latest Facebook usage data
The most interesting insight into new social media data is what’s NOT there.
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