Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Wearable technology like Google Glass seems like an amazing opportunity for marketing, education, entertainment and connection. Or is it?

Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.

A story of a business lesson and a business skill you can use to ignite your business today

Audience connection is important in a blog or any type of content. This analysis shows how a variety of content types connected.

A wordcloud is meaningless unless you put in some work to dig deep into customer insights.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

The ultimate guide to Twitter lists

A childhood humiliation secretly held the author back in life. A journey toward making your mark in life.

Mark Schaefer Articles