When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and […]
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]
It seems like “ghost blogging” — the practice of penning posts for others — is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch […]
ShipServ provides one of the most well known b2b social media case studies
Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I followed with tradition and posted […]
I think I “get” Foursquare. I really do. I understand there could be significant business benefits and opportunities to build customer loyalty. But I really wonder if Foursquare can reach […]
A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social web: To be effective in […]
Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official” bio. Guy Kawasaki is a managing director of […]
Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie and spend most of my […]
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