How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Mark Schaefer Articles
The life-changing power of a spiky point of view
A spiky point of view has helped my brand, and it can help you too!
10 Prompts that deliver blazing content creation ideas
Content creation ideas are all around you. Here are 10 prompts that prove it.
Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
Please. Let’s not start with your “why”
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
Stop blaming short attention spans!
Attention spans are short. Guess again.
Five significant trends that point to marketing’s future
Marketing’s future could go anywhere, but here are five trends that could determine our future.
Twisted reality creates room for marketing innovation
Twisted reality will become a marketing opportunity and challenge as what we see as real becomes blurred.
How to understand the five most common obstacles to change
The world is moving fast and we have to address the obstacles to change even faster.
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