Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

I did not start out with the dream career. I had to evolve into the person I needed to be. This is my story.

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!

Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.

The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.

Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.

Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.

An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Mark Schaefer Articles