Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

For one day, the stars aligned and I experienced a unique sensation. Here’s what it’s like to feel famous.

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.

Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.

The final show with Tom Webster as co-host is the end of an era for The Marketing Companion podcast — and the beginning of a new one.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.

Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

Mark Schaefer Articles