Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.

Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!

Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.

Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

Mark Schaefer Articles