Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Mark Schaefer Articles
Internet founder speaks out on AI fear, the singularity, and beautiful robots
Internet founder Tim Berners-Lee imagines a world dominated by a super intelligence and its implications for the human race
Carthage must be destroyed – and Facebook competition too.
Mike Allton shares how Facebook competition is getting smaller. It seems now the platform is after YouTube and SnapChat as well.
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
Unraveling the secrets of B2B influencer marketing
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
20 Extraordinary Content Marketing Insights
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content
Research shows we may be at the end of the startup era
Entrepreneurs revel in the idea of disruption. But the big fish are eating the little fish at a record pace. Is the startup era coming to a close?
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
The path to content success: Crushing self doubt
Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.
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