Can anybody become known? Let’s ask the janitor.
She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!
Mark Schaefer Articles
Creating content? When is it time to pivot (or quit?)
There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.
Crossing the influence line: When does sponsorship destroy your reputation?
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
Social media never forgets. How YouTube killed the circus
A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets
If you’re not embracing native advertising, your content marketing strategy is obsolete
Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.
How to select a common topic for a blog (or video or podcast)
It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content
Content marketing success and the crappy quality myth
Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.
Celebrating a Marketing Companion podcasting milestone
It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.
How to build a truly actionable social media audience
Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection
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