If you’re not embracing native advertising, your content marketing strategy is obsolete
Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.
Mark Schaefer Articles
How to select a common topic for a blog (or video or podcast)
It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content
Content marketing success and the crappy quality myth
Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.
Celebrating a Marketing Companion podcasting milestone
It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.
How to build a truly actionable social media audience
Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
When Social Media Piranhas Strike
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
How to be strategically authentic
There’s pressure to show up on the web in an authentic way. But that might not be the best business decision. Perhaps we should be strategically authentic.
Why screenshots may be the key to influence marketing measurement
Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement
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