Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
Six questions that propel your new marketing strategy
These six questions help lead you to a new marketing strategy.
Hustle, UFOs, and Instagram viewing parties?
200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!
Unanticipated business victories during the pandemic
Some surprising business victories and a few short takes from the world of marketing.
In the pandemic, I see a small circle of light
The pandemic is bleak, but corona can also mean a small circle of light. Here is mine.
How to avoid the pandemic “doom loop” for your business
The pandemic may make you panic but don’t enter the doom loop. A lesson from the king of bacon.
The pandemic’s hidden cost to creativity and creators
Creativity and creators will be challenged when randomness is eliminated from the workplace.
Why nostalgia marketing is the next big idea for your company
Two mega-trends point to nostalgia marketing as a possible business priority.