Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
How to stay relevant in the shortest time possible (My reading list)
How do you stay relevant? Here is a list of essential resources from Mark Schaefer.
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
How employee protest power is transforming corporate culture
Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.
Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first step in that process is to STOP DOING WHAT PEOPLE HATE. Sounds, simple, right? It’s not. Marketers are under constant pressure to do things that […]
Marketing without measurement in a world of malignant complexity
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
So much social media community, so alone.
Del Williams was at the center of my social media community and many others. But in the end, it didn’t matter much.