New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)
Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.
How I will remain relevant when the bots come for me
How do I remain relevant amid cataclysmic technological change? Here is one plan to survive when the bots and algorithms come for our marketing jobs.
The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Digital marketing: A discussion on three touchy subjects
Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Blogs, Instagram surging at Fortune 500 companies
Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.
A company in turmoil. Why Snapchat is Wall Street’s new Twitter
Snapchat appears to be in panic mode with a tumbling stock price and a strategy in disarray. This post explores why Snapchat is Wall Street’s new Twitter.
Content Shock isn’t the problem. It’s the solution.
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
How I make money: My 18 sources of online revenue
Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?