Will Snapchat snap?
Snapchat announced it’s releasing a spectacle-based camera and re-imagining itself as a camera company. Smart move or big stretch? Will Snapchat snap?
Economist Study: B2B leaders conflicted about content marketing
B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.
The business case for breaking the content marketing rules
Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.
The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
Social media pioneer discusses employee advocacy success
I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key […]
How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
Social media marketing lessons from my grandfather, the plumber
Has social media changed everything? Well maybe not if you consider these marketing lessons from my grandfather
8 Strategies to stand out when you’re late to the content marketing game
If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.
Is content swiping smart marketing or brand desperation?
Forbes is pushing the boundaries once again by re-purposing content from Quora. Is content swiping like this smart marketing or brand desperation?
Does every business need content marketing? A reality check.
It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?