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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
These seven factors make the difference between social media strategy success and failure.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
An article that shows the invisible factor of your brand can be much more important than your visible one.
New research indicates that Instagram is poised for a big take-off. Will it be the next big thing?
Here are some basic ideas to consider if you are working on a social media marketing budget.
Peer through the cloud of spammers and cat jokes and you’ll find a remarkable pulse behind the social web that is changing the world.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Here’s a great example of how a college student used the social web to make her dream come true.

The new, hot market for social media consultants may be helping organizations use social media internally.
A top Microsoft executive shares his vision of a world without screens, search that surrounds us, and the looming crisis in skills development.
How do you become powerful on the Internet — a place that rejects rules, bosses and structure? 35 experts provide their answers.
An amazing “social media re-mix” of a classic Pink Floyd song!
New research from The Social Habit reveals some curious social media viewing behaviors!
This article explores how content marketing is like a manufacturing process. You can’t have everything!
You may be under pressure to out-source your social media management. What are the risks and benefits?