One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
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We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
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Online community is the most misunderstood concept in marketing. Here’s why.
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“Never build on rented land” is a cherished content strategy idea. But is it true?
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This quote about creating content says it all.
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Is there any way to fix Facebook? Not without some radical surgery.
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Find out how content works in the world today through this fascinating debate.
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Do thought leaders always have strong personal brands? The answer might surprise you.
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Here are 10 conversation starters to re-energize your marketing department.
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A life in chaos doesn’t necessarily mean you have to abandon your personal branding goals.
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Influencers and retail stores will have a symbiotic new relationship according to this futurist.
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How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
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A spiky point of view has helped my brand, and it can help you too!
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Content creation ideas are all around you. Here are 10 prompts that prove it.
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Pivoting my content strategy was not an easy decision, but it’s time for a change.
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