Why I hired a sensitivity reader when I wrote my new book
Hiring a sensitivity reader was a great business decision in a world turned upside down.
Blog Archive
NFT CryptoArt Investment: An Essential Guide for Creators
By now you’ve heard about the NFT – the CryptoArt that’s selling at Christie’s auction house for millions. But what is a non-fungible token?
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Why does marketing exist?
Is marketing about memories and stories or something more?
A simple solution if you’re suffering from imposter syndrome
Imposter syndrome can be paralyzing. Here’s one idea to help overcome the anxiety.
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
The tortuous story of a book cover
It’s not just a book cover. It’s an adventure!
The emotional wallop of Clubhouse: The most human app wins.
I’ve spent 10 years advocating “humanity” on the web. Finally I found a place that has it. The most human app.
A lesson in the power of artisanal marketing
I learned a powerful lesson in artisanal marketing from a thank you note.
The hope and peril of synthetic content and the rise of deep fakes
Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.
Life at the intersection of wisdom and luck
When success lands at the intersection of wisdom and luck, there is only so much in your control.
Is an SEO investment always smart for your business?
A simple analysis to see if an SEO investment is smart for you company.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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