NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.
If you’re feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level.
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.
Figuring out how to talk to your children about social media is difficult and emotional. In this episode of The Marketing Companion, Mark Schaefer and Paul Roetzer talk about a new tool to help, and more.
Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.
It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.
I am writing this post BEFORE the 2024 U.S. election results. So I don’t know at this moment who won or lost or what chaos might ensue. But in any […]
LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site.
Marketing leaders came together at a lodge in Tennessee to explore the future of marketing together. But that’s just the beginning when you attend The Uprising.
If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing.
Brand community is a foundational idea for the future of marketing so that’s why we need to learn why it was a good idea to burn one down!
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
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