I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Blog Archive
Dealing with the creepiness of personal branding
The creepiness of personal branding might be holding you back but this is an essential business activity!
Marketing strategy in a world of crappy customer service
Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.
Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches
Virtual keynote speeches are not as easy as they look. These ideas will help!
Five signs that new pandemic consumer trends are sticking around
These five pandemic consumer trends show how marketing has changed forever
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
How to measure the emotional tone of your content
Here is a fun and simple way to detect the emotional tone of your content.
The sexiest part of content marketing isn’t your content
Five big ideas to make your headline drive content consumption and social sharing!
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Trying to fill a marketing job? Watch out for ghosting
The trend of ghosting will test your patience in a hiring process. What can be done about it?
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
An important insight on leadership from Dana Malstaff
Entrepreneurial visionary Dana Malstaff delivers a leadership truth bomb.
Addressing the discomfort of digital ageism
I was accused of digital ageism. But historic mentoring roles are being flipped.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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