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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Take a few cues from the Amazonian superhero, Wonder Woman, on what your Facebook marketing may be missing (and it’s what consumer want most!).

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.

When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.

I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.

Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you

I had to pee. And then it all went to pot. Yes, I disrupted the British Railway System

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?

By Brooke B. Sellas, {grow} Contributing Columnist One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success