Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.

Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?


The unexposed relationship between content, creativity and money
There is a weird relationship between creativity and money. In fact, it’s probably not what you think at all.

Short and interesting new observations about the marketing world
What marketing world are you living in today? … and other observations from Mark Schaefer.

An inspiring discussion about finding hope in the darkness
The Marketing Companion goes off-road and discusses mental survival and finding hope in the darkness with Amanda Russell.

How to overcome your fear of being honest and open in your content
Once I overcame a fear of being honest, my content fortunes changed forever

Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.

What’s the difference between thought leaders and a personal brand?
Do thought leaders always have strong personal brands? The answer might surprise you.