Why it’s OK to be a social media guru
We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
The stress of authenticity and other reasons social media is exhausting
When aiming to humanize your brand and be authentic, social media is exhausting? I share my dirty little survival secrets.
Pulling our pants down: Personal branding with Chris Brogan
There is probably no person who has lived through the ups and downs of personal branding on the web more than Chris Brogan. He shares his secrets.
Why brand building depends on the imbalances in people’s lives
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
How to differentiate your blog based on the time you can put into it
One way to differentiate your blog might be to look at how you use your time to stand out.
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
Personal brand or company brand? The new realities of life online
Are you a personal brand? A company brand? Both? Let’s sort it out together.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.