Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Social media proficiency: A life skill?
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
Why content is your enemy and experiences are your friend
To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?
The difference between “free speech” and politicizing your brand
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
Building a personal brand? Here’s why you need to ignore SEO
This might seem like strange advice but the best way to build your personal brand is to ignore SEO. To win today, originality rules.
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Voice from the trenches: Midway through writing a book
Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today
How to become an influencer (even if you’re a little guy!)
You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.
Why we create crap content: We’re afraid
Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.
Why it’s a very good sign that people don’t read your content
Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.
