Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
Three YouTube stars share their intimate personal branding lessons
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their

Three huge ideas to build your networking momentum
Business is built on relationships and relationships are built from networking. How to build your networking momentum!
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.

Why you don’t want to be Chris Brogan
Starting out in social media, it’s easy to define yourself by the success of others. But that leads to trouble as Iearned when I copied Chris Brogan
Shut up or speak your mind? The struggle in today’s hyper-sensitive world
How much do you need to censor yourself to be an effective blogger?

Ian Cleary and the Art of Guerilla Networking Success
Ian Cleary is best networker I have ever met. Here are some of the secrets to his networking success
Connecting personal branding, your online network, and business value
Is personal branding still relevant and how does it connect to real business value?
Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?