Losing control of your brand? Let’s get excited!
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Why marketing doesn’t suck
Recent posts have depicted marketers as slimy snake oil salesman but the author explains that there has been no better time to be in this profession.
Why The Most Important Part of Your Brand is Invisible
An article that shows the invisible factor of your brand can be much more important than your visible one.
Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Blogging: Writing truthfully under imaginary circumstances.
Are you being authentic on the social web? Why would you want to be?
Social media success also breeds risk
Social media success is a two-edged sword, as this example shows.
Social proof and your battle for credibility
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
Today Show Digital Lifestyle Expert Talks Tech
Here’s a glimpse of the hottest tech ideas from Mario Armstrong, a tech pundit and contributor to The Today Show, National Public Radio and CNN.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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