How to newsjack popular trends like the #WorldCup for your brand
Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.
Archive for the ‘Advertising’ Category
Digital advertising: The next big business opportunity is in sight.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
Participation Marketing: Connecting Internal and External Audiences
Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Sex sells. But how about beauty and truth in the age of authenticity?
Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.
The future of the digital marketing agency with Mitch Joel
Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.
Why marketing technology is sucking the life out of the marketing profession
Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
The future of marketing is about embracing chaos, scaling love
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?
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