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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

When the author pushed himself way out of the comfort zone, magic happened.

The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

[podcast_player] That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s

“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?

Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?

Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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