Participation Marketing: Connecting Internal and External Audiences
Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.
Archive for the ‘Advertising’ Category
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Sex sells. But how about beauty and truth in the age of authenticity?
Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.
The future of the digital marketing agency with Mitch Joel
Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.
Why marketing technology is sucking the life out of the marketing profession
Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
The future of marketing is about embracing chaos, scaling love
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?
Basic Attention Token looks to re-invent online advertising
The advertising industry is horrendously broken. The Basic Attention Token looks to re-invent the industry from the ground up.
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
The Marketing Companion Podcast
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