Archive for the ‘Advertising’ Category

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

How to be the world’s greatest podcast sponsor

Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.

Why management consultants are becoming the new ad agencies

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.

The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

Marketing inspiration from the most creative city in the world

The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.

How to gain social media marketing experience before you graduate

By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a […]

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.

Advertising strategies to help you win the year

Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.