Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
In this story of unintended consequences, Amazon deliveries might make the electric bill go up!
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
As a professional writer, algorithms have hurt the author’s career while relationships have saved it.
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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