Archive for the ‘B2B and social media’ Category

Putting content marketing on time out for a moment

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]

Finding profitable marketing niches in unexpected places

This case study shows how business success is found though leveraging profitable marketing niches.

3 Tips for Future-proofing Your Digital Career

By Mars Dorian, {grow} Contributing Columnist As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D […]

Four overlooked B2B marketing ideas you can use now

What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.

Seven fascinating marketing lessons of 2015

Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year

5 Big tips to make LinkedIn ads work for you

If you work in B2B, it’s likely that LinkedIn is very important to you. But have you tried LinkedIn ads? Here are five ways to make them work.

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.