Archive for the ‘B2B and social media’ Category

Why the sales funnel is alive and well and living on the web

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

Are you becoming an obsolete marketing professional?

Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.

How to create engagement with customer flow

Ger van der Buijs’ theory of “Customer Flow” for creating engagement

5 Ways to keep up with the avalanche of online customer feedback

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

How to Keep Up with the Tsunami of Customer Feedback Online

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Putting content marketing on time out for a moment

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]