Archive for the ‘B2B and social media’ Category

5 ways to use social media in sales even if your customer isn’t on Facebook

If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media

3 fundamentals of a successful social selling strategy

On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies

The Purchasing Department: The Next Frontier for Social Media?

Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department

Social Media ROI – You’re looking in the wrong place

A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.

What NBC’S Olympic Coverage Teaches About Content Marketing

Why sports commentators are the ultimate content marketers!

How to Save a Sputtering Social Media Program

The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.

Supercharge your social media strategy by getting back to basics

If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.

Enterprise Crowdsourcing blasts off as social media growth industry

Many companies are using virtual freelance help to conquer everything from menial tasks to R&D. New research shows just how important this trend is.

Are B2B companies that refuse to engage in social media facing extinction?

“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]