Archive for the ‘B2B and social media’ Category

The Purchasing Department: The Next Frontier for Social Media?

Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department

Social Media ROI – You’re looking in the wrong place

A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.

What NBC’S Olympic Coverage Teaches About Content Marketing

Why sports commentators are the ultimate content marketers!

How to Save a Sputtering Social Media Program

The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.

Supercharge your social media strategy by getting back to basics

If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.

Enterprise Crowdsourcing blasts off as social media growth industry

Many companies are using virtual freelance help to conquer everything from menial tasks to R&D. New research shows just how important this trend is.

Are B2B companies that refuse to engage in social media facing extinction?

“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]