Archive for the ‘B2B and social media’ Category

A Scorecard on the 7 Blogging Essentials

This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement, which items are most critical […]

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

How to make your company blog connect like a personal blog

By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other […]

Case study: Fast-growing B2B expands social media exposure

Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social […]

Your company’s single biggest mistake on Twitter

Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you […]

A simple strategy to convert blog visitors into sales leads

If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. Today Jon tackles the tough issue of monetizing […]

An interesting interview with SAP’s social media director

I pleased to present today an interview with William Robb, Director, Social Media Marketing for SAP. SAP is the world’s largest provider of business software and the social media role […]

Can the social web play a role in customer retention?

The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]