How to make your company blog connect like a personal blog
By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other […]
Archive for the ‘B2B and social media’ Category
Case study: Fast-growing B2B expands social media exposure
Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social […]
Your company’s single biggest mistake on Twitter
Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you […]
A simple strategy to convert blog visitors into sales leads
If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. Today Jon tackles the tough issue of monetizing […]
An interesting interview with SAP’s social media director
I pleased to present today an interview with William Robb, Director, Social Media Marketing for SAP. SAP is the world’s largest provider of business software and the social media role […]
Can the social web play a role in customer retention?
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]
ShipServ and one of the most interesting B2B social media case studies
ShipServ provides one of the most well known b2b social media case studies
Research shows young procurement professionals embracing social web
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
The silent majority: Why people don’t comment on your blog
“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]
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