Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]
Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Not enough budget and/or […]
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]
I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?Earlier this week I wrote […]
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]
I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … […]
For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly […]
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]
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