Archive for the ‘B2B and social media’ Category

Unraveling the secrets of B2B influencer marketing

Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

The greatest content marketing case study in history

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

The new standards for strategy and social media success

The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.

Social media pioneer discusses employee advocacy success

I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing […]