Archive for the ‘B2B and social media’ Category

Building a marketing strategy? Start with empathy.

What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

Unraveling the secrets of B2B influencer marketing

Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]