Archive for the ‘Big Data and Analytics’ Category

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

What every marketer needs to know about the Internet of Things

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

37 Big Data Case Studies with Big Results

Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.

Adapting To The NEW Consumer With Better Analytics

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?

Four marketing mega trends nobody’s talking about

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

Social media predicts the next Carpool Karaoke stars

By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!

Four Strategies to survive automated writing and content bots

The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.