3 Ways to know your prospects as well as they know you!
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
The data-driven sales team is the new normal in a world where speed means everything
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.
Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.
Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
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