Archive for the ‘Big Data and Analytics’ Category

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.

Why brand building depends on the imbalances in people’s lives

Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building

Three companies using IT for dramatic transformation

Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone

The Data-Driven Sales Team: Why Social Selling Works

The data-driven sales team is the new normal in a world where speed means everything

Marketing: New architects of the customer experience?

Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience

A Special Message for You: The Power of Personalized Marketing

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

The Internet of Things will be ruled by kids

Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.

Marketing and the new Digital Mindset

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?