Why brand building depends on the imbalances in people’s lives
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
Archive for the ‘Big Data and Analytics’ Category
Three companies using IT for dramatic transformation
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
The Data-Driven Sales Team: Why Social Selling Works
The data-driven sales team is the new normal in a world where speed means everything
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
A Special Message for You: The Power of Personalized Marketing
Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.
The Internet of Things will be ruled by kids
Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.
Marketing and the new Digital Mindset
Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
The Marketing Companion Podcast
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