The best blog posts of 2023
From AI to Gen Z, here are the best blog posts of 2023.
Archive for the ‘Blogging best practices’ Category
Why you need to ditch LinkedIn as your content platform
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
Protecting Your Content From AI: A Contrarian View
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
I was dazzled and confused when I asked #ChatGPT to write like a woman
I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”
A profound discussion on the AI threat to creativity
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
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