Archive for the ‘branding’ Category

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.

Why content is your enemy and experiences are your friend

To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?

The difference between “pandering” and “serving” in the Super Bowl ads

Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.

Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)

Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.

Is the Age of Apple over?

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

The alternative to content marketing command and control? Advice from OK Go

Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers