By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive and diverse music catalog, but […]
You may be missing an opportunity to unleash your biggest marketing channel of all!
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?
Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
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