Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Archive for the ‘branding’ Category
5 Steps to effectively use case studies in your sales presentation
Too many words. Too many images. Cut through the sales clutter with case studies.
Wearable content: The X-factor that makes a social media plan soar
Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?
A short lesson in long marketing experience
Maybe keeping people in the same job is a powerful source of competitive advantage?
Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
The Radiohead Guide to Branding Excellence
By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive and diverse music catalog, but […]
How to turn employees into a beacon for your brand
You may be missing an opportunity to unleash your biggest marketing channel of all!
Does every company need a social media strategy?
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
Why your social media plan needs gurus and storytellers
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.