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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Behind every powerful personal online brand, there are three powerful components.
Social Media Explained will get you up to speed on social media fundamentals fast!
Too many words. Too many images. Cut through the sales clutter with case studies.
Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?

Maybe keeping people in the same job is a powerful source of competitive advantage?

New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.

By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive

You may be missing an opportunity to unleash your biggest marketing channel of all!

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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