Archive for the ‘branding’ Category

Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address

Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs

Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention

Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Four reasons most marketing departments are stuck in 2010

The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.

Three words that guide all content marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

The Brand Stand: Should your company put social issues ahead of profit?

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.