Rise Above the Noise.
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Youāre in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad youāre here. -Mark Schaefer
I’ve beenĀ reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational” aspects of social media
Welcome to the worldās first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens.Ā Susan made me a believer. If
In response to my post on the social media country club (perhaps āfortressā would have been more apt?) many people agreed with the observations I
The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness =
Starbucks. Ā Dell. Ā Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for
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