Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
Archive for the ‘business relationships’ Category
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Getting creative to reach the unreachable customer
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Mentorship and the Balance of Coaching and Cheerleading
Mentorship is important for all business leaders to consider. But modern mentorship requires an updated view of the cost and the benefits.
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
Is it time to eliminate the sales function?
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
Why Home Depot (and your business) needs to re-capture its marketing mojo
Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.
4 Digital Marketing Trends Vital for the Freelancer
Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.
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