The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
Archive for the ‘business relationships’ Category
What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Getting creative to reach the unreachable customer
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Mentorship and the Balance of Coaching and Cheerleading
Mentorship is important for all business leaders to consider. But modern mentorship requires an updated view of the cost and the benefits.
The Marketing Companion Podcast
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