Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
Archive for the ‘business relationships’ Category
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Five good reasons why teaching a college class is good for business
Teaching a college class is a great way to build your business. Here are five ideas to think about.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
The Marketing Companion Podcast
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