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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The essential guiding question for your brand: Are you an expert, guide, or agent?

Instagram isn’t fluff. It’s you … or should be!

A rant … Marketing needs to be more than tricking a person to click on a link.

When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?

Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.

How do we modernize our marketing when a stubborn corporate culture is in the way?

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

Teaching a college class is a great way to build your business. Here are five ideas to think about.

Customer community is more than a mailing list. It might be the future of your company.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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